According to the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be correct and accurate all the time. Plus, this info is openly accessible on WHOIS lookup websites and while this may not be a problem for firms, it may not be very acceptable for individuals, because anybody can view their names and their personal email and home addresses, particularly in times when identity fraud is not that infrequent. For this reason, domain name registrars have introduced a service that hides the details of their clients without editing them. The service is called Whois Privacy Protection. If it is active, people will see the details of the registrar, not those of the domain owner, if they make a WHOIS lookup. The Whois Privacy Protection service is supported by all generic TLD extensions, but it is still not possible to conceal your private information with some country-code ones.